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JURERÊ INTERNACIONAL
UNDERSTANDING
JURERÊ INTERNACIONAL
"We have been trying to be the guardians, at our own costs, of privileged and sensitive ecosystems so that man, the main and most legitimate receiver of preservation efforts, cab enjoy them. We always make our efforts searching for the self-sustainability of processes, the only effective way to guarantee the balance, the perpetuity of our programs, the actions and the desirable and necessary investments.”
Péricles de Freitas Druck
President of the Habitasul Group
Located in the north of the Isle of Santa Catarina, in Florianópolis, in the state of Santa Catarina, Brazil, Jurerê Internacional is a real estate, a property developed by the Habitasul Group. Open and wide, differently from other closed residential condominiums, Jurerê Internacional is considered a neighborhood, a beach in Florianópolis, located next to the traditional Jurerê beach.
Jurerê Internacional is nowadays a landmark in organic urbanization and sustainability all over the country. Underlying this success are the principles and guidelines established by Habitasul 30 years ago when the residential condominium was created.
Jurerê Internacional was carefully planned from its very beginning, from the streets and constructions to security, commerce and services. It started having its own master plan, guaranteeing the preservation of the environment. For example, demographic density is 50 to 70% lower than what is authorized by the master plan of the city of Florianópolis.
Habitasul’s differentiated quality has a commitment to Jurerê Internacional, in its four dimensions:
- ENVIRONMENTAL – preservation of the ecological patrimony/heritage
- CULTURAL – preservation of the sociological, historical, and archeological patrimony
- PHYSICAL – infrastructure, sanitation, organization of spaces and flows
- HUMAN – development of the community, security, facilities, services, commerce and leisure, within a concept and a style of living well and constructing well a future without liabilities and social and environmental contingencies, in its widest sense.
Another important aspect for the success of Jurerê Internacional is that it shares with the community its continuous search for quality of life, by means of neighborhood associations and commercial partners.
Browse through the items below to know more about Jurerê Internacional:
- The twelve sustainability points of Jurerê Internacional
- Quality and Environment Policies
- Highlight – know our projects
- Photo gallery
The twelve sustainability points of Jurerê Internacional
Habitasul has mapped all the actions at Jurerê Internacional, resulting in 12 items that characterize the sustainability of the property, which are summarized here. Check them out.
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1
DIFFERENTIATED QUALITY OF LIFE
Jurerê Internacional contemplates, in its master plan, specific rules for soil occupation, resulting in a demographic density 50% lower than what is permitted by the current Master Plan of Florianópolis, which grants a higher quality of life to the city’s inhabitants.
This voluntary renunciation, which is guaranteed by contract by the buyers, is an important strategic differential, in face of the high commercial value of the occupation rates that are not used.
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2
WATER AND SEWER SYSTEM
Being private and managed by Habitasul, the Water and Sewer System (Sistema de Água e Esgotos - SAE) was created in order to protect the main patrimony of the region: its privileged nature. The company’s investments have guaranteed that there is no shortage of water and no pollution in the soil or sea.
In Brazil, Jurerê Internacional is the pioneer in using a vacuum sewage collection system and this system receives visitors such as all-level students, from elementary school to graduate students, as well as representatives of public and private entities, who want to know the model and procedures adopted.
The system has the ISO 14000 and ISO 9000 certifications.
In the large picture you can see part of the Water Treatment Plant. -
3
EMPLOYABILITY AND INCOME
Jurerê Internacional generates jobs all over the year, and this number grows considerably in high season, reaching more than 3000 diversified jobs: commerce, hotel, night clubs and restaurants, construction, gardening, and services in general, boosting the economy of the city. -
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SOCIAL INVESTMENTS
Cultural, social, and environmental projects of Jurerê Internacional have been contributing to the sustainable development of the state of Santa Catarina. Among them are the Embo-y Project (picture), Little Storytellers, Open Construction Site, and Environmental Education.
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5
BIODIVERSITY
Jurerê Internacional has corners where it is possible to observe the local biodiversity. For example, in Amoraeville (picture), right next to the residential lots, there is a wide green area of preservation of 99 thousand square meters, contributing to the environmental quality and the preservation of fauna and flora native species.
And have a look, in the second small picture, a visitor to the Water and Sewer System.
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6
QUALITY PROGRAMS
Along the 30 years of Jurerê Internacional, quality programs to maintain the standard established for the residential condominium have been developed. Among them are: certifications such as ISO 9001 and 14001, of the Water and Sewer System, and the Institutional Program of differentiated Quality (PIQD) (picture), implanted in the residential lots of the 6th stage (Amoraeville).
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7
SECURITY SYSTEMS
Security management in Jurerê Internacional is carried out through a partnership between the Association of Owners and Residents of Jurerê Internacional (AJIN), private Security Companies, the Police Department and the Civilian Police and Military Police and the City Guard, supported by Habitasul and by means of the Community Security Council (CONSEG), providing more quality and peace to those who live and visit the residential condominium.
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8
CONSERVATION OF MARINE VEGETATION 
In order to preserve the strip of marine vegetation (33m, in Brazil) on the shore of Jurerê Internacional, footbridges to the bridge were constructed, for the preservation of the fauna and the flora and, consequently, the protection of the water tables. -
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DIFFERENTIATED INFRASTRUCTURE
Along its 2 km of shore, Jurerê Internacional possesses infrastructure with accessibility to those who have special needs, trash cans, public restrooms, showers, signs, and other equipment offering comfort and convenience to visitors.
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10
SEA WATER MONITORING
Habitasul monitors 14 points along the Jurerê beach, verifying the quality of water for bathing, sports and leisure.
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11
ARCHEOLOGICAL SITES
Habitasul, in a partnership with the Federal University of Santa Catarina (UFSC) and the Institute of Historic and Artistic Heritage of Brazil (IPHAN), is developing the Archaeological Project – Management of Archeological sites of Jurerê Internacional. The Project consists of archaeological research, heritage management by means of the feasibility of exhibits and public visitation, focusing on education and information.
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12
NATURAL RESERVE OLANDI-JURERÊ
Jurerê Internacional has its own natural reserve: the Natural Reserve Olandi-Jurerê, in an area destined to preservation, scientific research, and environmental education. The transformation of the reserve into a “park” is the next step in order to extend even more the actions to protect the wildlife in the region.
Also, Habitasul is proud of being always ahead. In 1980, when no one talked about ecological reserves in the region, the master plan of Jurerê Internacional predicted an area of 190 hectares as a permanent preservation area, which was donated, seven years later, to the publicly held Carijós Ecological Station.
Quality and Environment Policies
See below the Quality and Environment Policies That guide the actions in Jurerê Internacional
- QUALITY AND ENVIRONMENT POLICIES - JURERÊ INTERNACIONAL
- Guaranteeing the quality of the products and services in all the areas of the operation of Habitasul in Jurerê Internacional, aiming to the satisfaction of clients, owners, and visitors of Jurerê Internacional.
- Guaranteeing the continuous improvement of processes and services, by the qualification of the collaborators, innovating by high-quality developments and guaranteeing the quality and the plurality of services and facilities offered in Jurerê Internacional.
- Offering a mix of products and services that has as its differentials the social and economic sustainability and the minimization of environmental impacts.
- Complying with the legal requirements applicable to all the areas of operation of Habitasul in Jurerê Internacional: Commerce, Services, Hotels, Incorporation, and Urbanization.
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QUALITY AND ENVIRONMENT POLICIES – URBANIZATION
- Aiming to the satisfaction of the clients by urban and sustainable urban planning, encouraging the contact of the individual with nature and improving its quality of life.
- Searching for the implantation of new technologies for the environmental sustainability and reuse natural resources, attempting to improve processes continuously.
- Choosing materials that have a smaller impact on the environment, and manage solid residues, helping the minimization of environmental impacts.
- Using native species in the landscaping projects inserted in the planning of public and leisure areas.
- Encouraging the participation of the community and the public power by the suggestion of new equipment, furniture for the public areas so as to promote responsibility and commitment to the environment.
- Complying with the legal requirements applicable to the process of urbanization.
- Encouraging the implantation of edifications based on the sustainable construction, considering the technology employed in the construction, the materials used, and the premises of the project (ventilation, lighting, thermal comfort, energy performance, use of water, etc.).
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QUALITY AND ENVIRONMENT QUALITY – EDIFICATIONS
- Guaranteeing the quality of the products and services of civil construction from the conception up to the delivery of the development.
- Choosing suppliers and partners that meet the tax and labor requirements and that comply with their social and environmental responsibilities, ensuring that these requirements are complied.
- Guaranteeing the continuous improvement of processes and services researching new materials and technologies, and listening to consumer expectations and market trends.
- Innovating building systems with the use of sustainable alternatives, choosing materials that are less impactful to the environment and, destining correctly construction waste and using natural resources in a rational way.
- Comply with the legal requirements applicable to the process of civil construction.
Highlight – get to know our projects
EMBO-Y PROJECT
OPEN CONSTRUCTION SITE
LITTLE STORYTELLERS PROJECT
